Senior Marketing Manager (Consumer)
Job no: 493092
Work type: Permanent Full Time
PropertyGuru Group, Asia’s Leading Online Property Company, has been at the forefront of innovative, technology-enabled thinking that has transformed the way people search for their homes and make property investments. The Company is now looking to hire a passionate Consumer Marketing Manager to lead the Consumer Marketing Team and strengthen the local Management Team in Singapore.
The role will encompass elements of both Consumer Marketing and Brand Communications, and you will be in charge of a talented and motivated team. You will navigate PropertyGuru Singapore through a full spectrum of Marketing disciplines, including but not limited to Consumer Marketing (Brand, ATL, PR), Product Marketing, Content Marketing, Social Media Marketing and Strategic Partnerships, which are intended to solidify the Company’s brand preference and leadership in the region. You will also be responsible for driving market share (brand and website traffic) and supporting the local Sales, Trade Marketing, Product and Corporate Communications teams.
You will play an instrumental part in actively shaping the brand image and positioning of PropertyGuru towards property seekers in Singapore. Brand perceptions we want to strengthen in the near future includes the following:
- To be seen as Asia’s/Singapore’s Leading Property Technology Company
- A consumer hero
- An employer of choice
We’re looking for a true Marketing Guru with fire in the belly! This is a role for a strategic thinker, creative problem solver and process driver who wants to have their hands in several things at once; who can provide end-to-end guidance on marketing and communication campaigns across all media touchpoints; who can build a strong culture of teamwork; and who can collaborate well with others. The candidate must flourish in a fast-paced, ever-changing, and deadline-driven environment.
Local Consumer Marketing Strategy
- Develop and implement PropertyGuru Singapore’s Consumer Marketing Strategy, which is aligned to the brand direction, to meet the Company’s overall business objectives
- Consumer Marketing: Develop and execute on PropertyGuru’s brand positioning through ATL/BTL, PR and Marketing partnership programmes, campaigns and initiatives. In this capacity, you will work closely with PropertyGuru’s Regional Consumer & Content Marketing Teams
- Content Marketing: Drive organic website traffic by creating and amplifying Content that property seekers in Singapore love. In this capacity, you will work closely with PropertyGuru’s Regional Online Marketing Team
- Product Marketing: Support consumer product development and play a critical role in the launch and promotion of new and existing products and services to property seekers in Singapore
- Conduct market, competitor and product research and monitor trends in related industries to deepen PropertyGuru’s insights in Singapore and around the region (i.e. Southeast Asia)
- Collaborate with local Sales and Trade Marketing teams to capture new business opportunities
- Represent PropertyGuru Singapore in PropertyGuru Group’s Regional Marketing Council
Advertised: Singapore Standard Time
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